[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.sonico.cz\/b2c-neboli-obchodnik-zakaznikovi\/#Article","mainEntityOfPage":"https:\/\/www.sonico.cz\/b2c-neboli-obchodnik-zakaznikovi\/","headline":"B2C neboli obchodn\u00edk z\u00e1kazn\u00edkovi","name":"B2C neboli obchodn\u00edk z\u00e1kazn\u00edkovi","description":"Jedn\u00e1 se o nej\u010dast\u011bj\u0161\u00ed internetov\u00fd model, kdy obchodn\u00edk p\u0159\u00edmo dod\u00e1v\u00e1 sv\u00e9 slu\u017eby nebo v\u00fdrobky koncov\u00e9mu z\u00e1kazn\u00edkovi tedy spot\u0159ebiteli. Tak\u00e9 se tomu \u010dasto \u0159\u00edk\u00e1 e-business. Velk\u00e9mu roz\u0161\u00ed\u0159en\u00ed samoz\u0159ejm\u011b dopomohl internet. D\u00edky n\u011bmu doch\u00e1z\u00ed k rychl\u00e9mu a levn\u00e9mu zp\u0159\u00edstupn\u011bn\u00ed nab\u00eddky slu\u017eeb a produkt\u016f. A to pomoc\u00ed eshop\u016f, webov\u00fdch aplikac\u00ed a jin\u00fdch internetov\u00fdch obchod\u016f. Tedy i u\u0161et\u0159en\u00ed n\u00e1klad\u016f pro podnikatele provozuj\u00edc\u00ed tyto obchody. Jak to vypad\u00e1 v praxi? P\u0159edstavte si, \u017ee zatou\u017e\u00edte po nov\u00e9 televizi. Aby V\u00e1m mohla \u0159\u00edkat pane, mus\u00edte si ji koupit u autorizovan\u00e9ho prodejce. Objedn\u00e1te si ji na internetu, zaplat\u00edte a t\u00edm mezi V\u00e1mi vznik\u00e1 vztah B2C. \u00a0 Oblasti B2C \u00a0 Obchodov\u00e1n\u00ed pomoci syst\u00e9mu B2C m\u016f\u017eeme rozd\u011blit do t\u0159\u00ed oblast\u00ed. Jedn\u00e1 se o prodej informac\u00ed, prodej zbo\u017e\u00ed a poskytov\u00e1n\u00ed reklamn\u00edho prostoru. Prodej informac\u00ed neboli anglicky naz\u00fdv\u00e1no bit business se jedn\u00e1 o distribuov\u00e1n\u00ed produktu elektronickou cestou. M\u016f\u017eeme zde za\u0159adit nap\u0159\u00edklad prodej softwaru nebo publikov\u00e1n\u00ed informac\u00ed. Druh\u00e1 oblast je velmi zn\u00e1m\u00e1 a snad ka\u017ed\u00fd u\u017e ji n\u011bkdy vyzkou\u0161el. Jedn\u00e1 se o internetov\u00fd n\u00e1kup i platbu za hmotn\u00fd produkt. V posledn\u00ed oblasti kdy se jedn\u00e1 o poskytov\u00e1n\u00ed reklamn\u00edho prostoru, jde hlavn\u011b o to m\u00edt k dispozici dostate\u010dn\u011b vysoce nav\u0161t\u011bvovan\u00fd server. \u00a0 \u00a0 Motivace n\u00e1kupu v syst\u00e9mu B2C \u00a0 B2C syst\u00e9m je hodn\u011b otev\u0159en \u0161irok\u00e9mu spektru spot\u0159ebitel\u016f. Na tyto spot\u0159ebitele plat\u00ed masov\u00e1 komunikace. Z\u00e1kazn\u00edk se rozhoduje zcela impulsivn\u011b na z\u00e1klad\u011b emoc\u00ed a dle toho tak\u00e9 vypadaj\u00ed jeho n\u00e1kupy. Popt\u00e1vku po produktu nebo slu\u017eb\u011b lze ovlivnit slevami, akcemi. Distribu\u010dn\u00ed cesty v syst\u00e9mu Business to Costumer jsou dlouh\u00e9. Ne\u017e se zbo\u017e\u00ed dostane ke koncov\u00e9mu z\u00e1kazn\u00edku, mus\u00ed proj\u00edt od v\u00fdrobce, p\u0159es velkoobchod a\u017e do maloobchodu kde si jej spot\u0159ebitel koup\u00ed. Pokud m\u00e1 syst\u00e9m dob\u0159e fungovat je pot\u0159eba spot\u0159ebitele naslouchat a vyp\u00edchnout pot\u0159eby, kter\u00e9 jsou d\u016fle\u017eit\u00e9 a pomohou k prodeji. Ka\u017ed\u00fd z\u00e1kazn\u00edk v syst\u00e9mu B2C je jedine\u010dn\u00fd a je pot\u0159eba se mu v\u011bnovat tak jako kdyby byl V\u00e1\u0161 jedin\u00fd. \u00a0 4.4\/5 - (8 votes)","datePublished":"2017-05-14","dateModified":"2023-05-05","author":{"@type":"Person","@id":"https:\/\/www.sonico.cz\/author\/#Person","name":"","url":"https:\/\/www.sonico.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/b70ca3e57a61efa655568ea1bab21ec867ae74beaf8b182b9ca53fe6fcb8cee7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b70ca3e57a61efa655568ea1bab21ec867ae74beaf8b182b9ca53fe6fcb8cee7?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"sonico.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/sonico.cz\/wp-content\/uploads\/img_a315471_w1943_t1526322657.jpg","url":"https:\/\/sonico.cz\/wp-content\/uploads\/img_a315471_w1943_t1526322657.jpg","height":"","width":""},"url":"https:\/\/www.sonico.cz\/b2c-neboli-obchodnik-zakaznikovi\/","about":["Neza\u0159azen\u00e9"],"wordCount":404,"articleBody":"Jedn\u00e1 se o nej\u010dast\u011bj\u0161\u00ed internetov\u00fd model, kdy obchodn\u00edk p\u0159\u00edmo dod\u00e1v\u00e1 sv\u00e9 slu\u017eby nebo v\u00fdrobky koncov\u00e9mu z\u00e1kazn\u00edkovi tedy spot\u0159ebiteli. Tak\u00e9 se tomu \u010dasto \u0159\u00edk\u00e1 e-business. Velk\u00e9mu roz\u0161\u00ed\u0159en\u00ed samoz\u0159ejm\u011b dopomohl internet. D\u00edky n\u011bmu doch\u00e1z\u00ed k rychl\u00e9mu a levn\u00e9mu zp\u0159\u00edstupn\u011bn\u00ed nab\u00eddky slu\u017eeb a produkt\u016f. A to pomoc\u00ed eshop\u016f, webov\u00fdch aplikac\u00ed a jin\u00fdch internetov\u00fdch obchod\u016f. Tedy i u\u0161et\u0159en\u00ed n\u00e1klad\u016f pro podnikatele provozuj\u00edc\u00ed tyto obchody. Jak to vypad\u00e1 v praxi? P\u0159edstavte si, \u017ee zatou\u017e\u00edte po nov\u00e9 televizi. Aby V\u00e1m mohla \u0159\u00edkat pane, mus\u00edte si ji koupit u autorizovan\u00e9ho prodejce. Objedn\u00e1te si ji na internetu, zaplat\u00edte a t\u00edm mezi V\u00e1mi vznik\u00e1 vztah B2C.\u00a0\tOblasti B2C\u00a0Obchodov\u00e1n\u00ed pomoci syst\u00e9mu B2C m\u016f\u017eeme rozd\u011blit do t\u0159\u00ed oblast\u00ed. Jedn\u00e1 se o prodej informac\u00ed, prodej zbo\u017e\u00ed a poskytov\u00e1n\u00ed reklamn\u00edho prostoru. Prodej informac\u00ed neboli anglicky naz\u00fdv\u00e1no bit business se jedn\u00e1 o distribuov\u00e1n\u00ed produktu elektronickou cestou. M\u016f\u017eeme zde za\u0159adit nap\u0159\u00edklad prodej softwaru nebo publikov\u00e1n\u00ed informac\u00ed. Druh\u00e1 oblast je velmi zn\u00e1m\u00e1 a snad ka\u017ed\u00fd u\u017e ji n\u011bkdy vyzkou\u0161el. Jedn\u00e1 se o internetov\u00fd n\u00e1kup i platbu za hmotn\u00fd produkt. V posledn\u00ed oblasti kdy se jedn\u00e1 o poskytov\u00e1n\u00ed reklamn\u00edho prostoru, jde hlavn\u011b o to m\u00edt k dispozici dostate\u010dn\u011b vysoce nav\u0161t\u011bvovan\u00fd server.\u00a0\u00a0\tMotivace n\u00e1kupu v syst\u00e9mu B2C\u00a0B2C syst\u00e9m je hodn\u011b otev\u0159en \u0161irok\u00e9mu spektru spot\u0159ebitel\u016f. Na tyto spot\u0159ebitele plat\u00ed masov\u00e1 komunikace. Z\u00e1kazn\u00edk se rozhoduje zcela impulsivn\u011b na z\u00e1klad\u011b emoc\u00ed a dle toho tak\u00e9 vypadaj\u00ed jeho n\u00e1kupy. Popt\u00e1vku po produktu nebo slu\u017eb\u011b lze ovlivnit slevami, akcemi. Distribu\u010dn\u00ed cesty v syst\u00e9mu Business to Costumer jsou dlouh\u00e9. Ne\u017e se zbo\u017e\u00ed dostane ke koncov\u00e9mu z\u00e1kazn\u00edku, mus\u00ed proj\u00edt od v\u00fdrobce, p\u0159es velkoobchod a\u017e do maloobchodu kde si jej spot\u0159ebitel koup\u00ed. Pokud m\u00e1 syst\u00e9m dob\u0159e fungovat je pot\u0159eba spot\u0159ebitele naslouchat a vyp\u00edchnout pot\u0159eby, kter\u00e9 jsou d\u016fle\u017eit\u00e9 a pomohou k prodeji. Ka\u017ed\u00fd z\u00e1kazn\u00edk v syst\u00e9mu B2C je jedine\u010dn\u00fd a je pot\u0159eba se mu v\u011bnovat tak jako kdyby byl V\u00e1\u0161 jedin\u00fd.\u00a0                                                                                                                                                                                                                                                                                                                                                                                        4.4\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"B2C neboli obchodn\u00edk z\u00e1kazn\u00edkovi","item":"https:\/\/www.sonico.cz\/b2c-neboli-obchodnik-zakaznikovi\/#breadcrumbitem"}]}]