[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.sonico.cz\/co-je-jeste-zbozi\/#Article","mainEntityOfPage":"https:\/\/www.sonico.cz\/co-je-jeste-zbozi\/","headline":"Co je je\u0161t\u011b zbo\u017e\u00ed?","name":"Co je je\u0161t\u011b zbo\u017e\u00ed?","description":"Definice je tu zd\u00e1nliv\u011b jasn\u00e1. Zbo\u017e\u00ed je n\u011bco hmotn\u00e9ho, co je ur\u010deno k prodeji a co p\u0159ejde od p\u016fvodn\u00edho majitele k nov\u00e9mu majiteli, je-li za to zaplaceno. Tak prav\u00ed jak logika, tak t\u0159eba i odkazy vyhledan\u00e9 Googlem. Zbo\u017e\u00ed tak m\u016f\u017ee b\u00fdt nep\u0159ebern\u00e9 mno\u017estv\u00ed druh\u016f. Proto\u017ee prod\u00e1vat lze v dne\u0161n\u00ed dob\u011b pomalu cokoliv. M\u016f\u017ee b\u00fdt dejme tomu – potravin\u00e1\u0159sk\u00e9 – drogistick\u00e9 – pap\u00edrnick\u00e9 – pr\u016fmyslov\u00e9 – textiln\u00ed a od\u011bvn\u00ed – obuvnick\u00e9 – hra\u010dk\u00e1\u0159sk\u00e9 – zdravotnick\u00e9 Anebo taky \u00fapln\u011b jin\u00e9. Nem\u00e1 smysl to tu v\u0161echno vyjmenov\u00e1vat. A jak sami v\u00edte, do ka\u017ed\u00e9 z takov\u00fdch kategori\u00ed se pak \u0159ad\u00ed neskute\u010dn\u00e1 \u0159ada jednotliv\u00fdch polo\u017eek, kter\u00e9 by se sem u\u017e v\u016fbec napsan\u00e9 neve\u0161ly. Ale zbo\u017e\u00ed se d\u00e1 d\u011blit i docela jinak. A to na – kvalitn\u00ed – a nekvalitn\u00ed A p\u0159\u00edpadn\u011b i n\u011bco mezi t\u00edm. A bohu\u017eel se zd\u00e1, \u017ee je st\u00e1le v\u00edc a v\u00edc toho druh\u00e9ho, tedy nekvalitn\u00edho. Proto\u017ee jsme pr\u00fd v jak\u00e9msi za\u010darovan\u00e9m kruhu. Na\u0161i lid\u00e9 \u010dasto necht\u011bj\u00ed platit v\u00edc, ne\u017e je nezbytn\u011b nutn\u00e9, daleko \u010dast\u011bji vyhled\u00e1vaj\u00ed mo\u017enosti, jak zaplatit co nejm\u00ed\u0148. A tak se najde n\u011bkdo, kdo doveze n\u011bco levn\u011bj\u0161\u00edho a nejist\u011bj\u0161\u00edho p\u016fvodu, nebo trochu o\u0161id\u00ed v\u00fdrobek sv\u016fj, s t\u00edm, \u017ee se to t\u0159eba ztrat\u00ed. A lid\u00e9 nakupuj\u00ed jako div\u00ed. Aby pak ostatn\u00ed prodejci dok\u00e1zali takov\u00e9 konkurenci odolat, mus\u00ed sv\u00e9 zbo\u017e\u00ed n\u011bjak o\u0161idit tak\u00e9. Ceny se tak srovnaj\u00ed. A pokud se chce op\u011bt n\u011bkdo prosadit, o\u0161id\u00ed to je\u0161t\u011b o trochu v\u00edc. A ostatn\u00ed posl\u00e9ze taky. Lid\u00e9 u\u0161et\u0159\u00ed nebo domn\u011ble u\u0161et\u0159\u00ed a jsou spokojeni. A tak se jde \u0161idit d\u00e1l. Dostaneme se tak \u010dasto a\u017e do situace, kdy se lidem nab\u00edz\u00ed n\u011bco, \u201eco by jejich p\u0159edci d\u0159\u00edve ani prasat\u016fm nedali\u201c. Ale oni to p\u0159esto kupuj\u00ed. Nekupte to za ty pen\u00edze! A nemus\u00ed se jenom \u0161idit na ingredienc\u00edch. Ob\u010das se tak nech\u00e1 na pultech t\u0159eba i hnij\u00edc\u00ed ovoce a zelenina. Nebo se okr\u00e1j\u00ed plesniv\u00fd s\u00fdr. Nebo se p\u0159ebal\u00ed pro\u0161l\u00e9 maso, p\u0159\u00edpadn\u011b se rozemele a ud\u011bl\u00e1 se z n\u011bj n\u011bco, v \u010dem ta zka\u017eenost nebude tak patrn\u00e1. Proto\u017ee se to vyplat\u00ed. I kdyby snad m\u011bl prodejce zaplatit n\u011bjakou tu pokutu, pokud by se na to p\u0159i\u0161lo. Nem\u016f\u017eeme se pak divit, \u017ee si v obchodech nejednou p\u0159ipad\u00e1me sp\u00ed\u0161e jako na skl\u00e1dce. Kam by spousta nab\u00edzen\u00e9ho zbo\u017e\u00ed pat\u0159ila. Ale neskon\u010d\u00ed tam. Proto\u017ee to za ty skv\u011bl\u00e9 ak\u010dn\u00ed ceny nejsp\u00ed\u0161 n\u011bkdo p\u0159ece jenom koup\u00ed.","datePublished":"2019-10-17","dateModified":"2019-10-17","author":{"@type":"Person","@id":"https:\/\/www.sonico.cz\/author\/#Person","name":"","url":"https:\/\/www.sonico.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/b70ca3e57a61efa655568ea1bab21ec867ae74beaf8b182b9ca53fe6fcb8cee7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b70ca3e57a61efa655568ea1bab21ec867ae74beaf8b182b9ca53fe6fcb8cee7?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"sonico.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.sonico.cz\/wp-content\/uploads\/img_a356170_w3846_t1570890420.jpg","url":"https:\/\/www.sonico.cz\/wp-content\/uploads\/img_a356170_w3846_t1570890420.jpg","height":0,"width":0},"url":"https:\/\/www.sonico.cz\/co-je-jeste-zbozi\/","about":["Zbo\u017e\u00ed"],"wordCount":483,"articleBody":"Definice je tu zd\u00e1nliv\u011b jasn\u00e1. Zbo\u017e\u00ed je n\u011bco hmotn\u00e9ho, co je ur\u010deno k prodeji a co p\u0159ejde od p\u016fvodn\u00edho majitele k nov\u00e9mu majiteli, je-li za to zaplaceno. Tak prav\u00ed jak logika, tak t\u0159eba i odkazy vyhledan\u00e9 Googlem. Zbo\u017e\u00ed tak m\u016f\u017ee b\u00fdt nep\u0159ebern\u00e9 mno\u017estv\u00ed druh\u016f. Proto\u017ee prod\u00e1vat lze v dne\u0161n\u00ed dob\u011b pomalu cokoliv. M\u016f\u017ee b\u00fdt dejme tomu – potravin\u00e1\u0159sk\u00e9 – drogistick\u00e9 – pap\u00edrnick\u00e9 – pr\u016fmyslov\u00e9 – textiln\u00ed a od\u011bvn\u00ed – obuvnick\u00e9 – hra\u010dk\u00e1\u0159sk\u00e9 – zdravotnick\u00e9  Anebo taky \u00fapln\u011b jin\u00e9. Nem\u00e1 smysl to tu v\u0161echno vyjmenov\u00e1vat. A jak sami v\u00edte, do ka\u017ed\u00e9 z takov\u00fdch kategori\u00ed se pak \u0159ad\u00ed neskute\u010dn\u00e1 \u0159ada jednotliv\u00fdch polo\u017eek, kter\u00e9 by se sem u\u017e v\u016fbec napsan\u00e9 neve\u0161ly. Ale zbo\u017e\u00ed se d\u00e1 d\u011blit i docela jinak. A to na – kvalitn\u00ed – a nekvalitn\u00ed A p\u0159\u00edpadn\u011b i n\u011bco mezi t\u00edm. A bohu\u017eel se zd\u00e1, \u017ee je st\u00e1le v\u00edc a v\u00edc toho druh\u00e9ho, tedy nekvalitn\u00edho. Proto\u017ee jsme pr\u00fd v jak\u00e9msi za\u010darovan\u00e9m kruhu. Na\u0161i lid\u00e9 \u010dasto necht\u011bj\u00ed platit v\u00edc, ne\u017e je nezbytn\u011b nutn\u00e9, daleko \u010dast\u011bji vyhled\u00e1vaj\u00ed mo\u017enosti, jak zaplatit co nejm\u00ed\u0148. A tak se najde n\u011bkdo, kdo doveze n\u011bco levn\u011bj\u0161\u00edho a nejist\u011bj\u0161\u00edho p\u016fvodu, nebo trochu o\u0161id\u00ed v\u00fdrobek sv\u016fj, s t\u00edm, \u017ee se to t\u0159eba ztrat\u00ed. A lid\u00e9 nakupuj\u00ed jako div\u00ed. Aby pak ostatn\u00ed prodejci dok\u00e1zali takov\u00e9 konkurenci odolat, mus\u00ed sv\u00e9 zbo\u017e\u00ed n\u011bjak o\u0161idit tak\u00e9. Ceny se tak srovnaj\u00ed. A pokud se chce op\u011bt n\u011bkdo prosadit, o\u0161id\u00ed to je\u0161t\u011b o trochu v\u00edc. A ostatn\u00ed posl\u00e9ze taky. Lid\u00e9 u\u0161et\u0159\u00ed nebo domn\u011ble u\u0161et\u0159\u00ed a jsou spokojeni. A tak se jde \u0161idit d\u00e1l.  Dostaneme se tak \u010dasto a\u017e do situace, kdy se lidem nab\u00edz\u00ed n\u011bco, \u201eco by jejich p\u0159edci d\u0159\u00edve ani prasat\u016fm nedali\u201c. Ale oni to p\u0159esto kupuj\u00ed. Nekupte to za ty pen\u00edze! A nemus\u00ed se jenom \u0161idit na ingredienc\u00edch. Ob\u010das se tak nech\u00e1 na pultech t\u0159eba i hnij\u00edc\u00ed ovoce a zelenina. Nebo se okr\u00e1j\u00ed plesniv\u00fd s\u00fdr. Nebo se p\u0159ebal\u00ed pro\u0161l\u00e9 maso, p\u0159\u00edpadn\u011b se rozemele a ud\u011bl\u00e1 se z n\u011bj n\u011bco, v \u010dem ta zka\u017eenost nebude tak patrn\u00e1. Proto\u017ee se to vyplat\u00ed. I kdyby snad m\u011bl prodejce zaplatit n\u011bjakou tu pokutu, pokud by se na to p\u0159i\u0161lo. Nem\u016f\u017eeme se pak divit, \u017ee si v obchodech nejednou p\u0159ipad\u00e1me sp\u00ed\u0161e jako na skl\u00e1dce. Kam by spousta nab\u00edzen\u00e9ho zbo\u017e\u00ed pat\u0159ila. Ale neskon\u010d\u00ed tam. Proto\u017ee to za ty skv\u011bl\u00e9 ak\u010dn\u00ed ceny nejsp\u00ed\u0161 n\u011bkdo p\u0159ece jenom koup\u00ed.                                                                                                                                                                                                                                                                                                                                                                                                 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