[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.sonico.cz\/google-se-otevira-pro-reklamy-fantasy-sportu-ve-spojenych-statech\/#Article","mainEntityOfPage":"https:\/\/www.sonico.cz\/google-se-otevira-pro-reklamy-fantasy-sportu-ve-spojenych-statech\/","headline":"Google se otev\u00edr\u00e1 pro reklamy fantasy sport\u016f ve Spojen\u00fdch St\u00e1tech","name":"Google se otev\u00edr\u00e1 pro reklamy fantasy sport\u016f ve Spojen\u00fdch St\u00e1tech","description":"\u00a0Se zm\u011bnou jeho reklamn\u00edch pravidel Google za\u010d\u00edn\u00e1 akceptovat reklamy od slu\u017eeb zaji\u0161\u0165uj\u00edc\u00ed fantasy sporty v\u00a0ur\u010dit\u00fdch st\u00e1tech Spojen\u00fdch St\u00e1t\u016f Americk\u00fdch a to je\u0161t\u011b tento m\u011bs\u00edc, ozn\u00e1mila spole\u010dnost v\u00a0\u00fater\u00fd. \u00a0 Pro\u010d by n\u00e1s to m\u011blo zaj\u00edmat. \u00a0 Spole\u010dnosti Fantasy sport\u016f jako nap\u0159\u00edklad FanDuel, DraftKings a Yahoo Daily Fantasy budou nyn\u00ed schopni kupovat si reklamy nap\u0159\u00ed\u010d v\u0161emi majetky Google, co\u017e zahrnuje tak\u00e9 Google Vyhled\u00e1v\u00e1n\u00ed a Youtube, skrze Google Ads a DV360. GOogle byl t\u00edm nejv\u00fdrazn\u011bj\u0161\u00edm v\u00a0z\u00e1kazech inzerce fantasy sport\u016f,\u00a0 uvedl pro AdWeek Mike Faffensperger, CMO FanDuel. \u00a0 Tento divoce utr\u00e1cej\u00edc\u00ed n\u00e1val, ve kter\u00e9m FanDuel a DraftKings utr\u00e1c\u00ed obrovsk\u00e9 pen\u00edze za marketing, aby si z\u00edskali z\u00e1kazn\u00edky, mo\u017en\u00e1 sice obe\u0161el GOogle, av\u0161ak daleko v\u00edce st\u00e1t\u016f povoluje denn\u00ed fantasy sporty a marketingov\u00e9 p\u0159\u00edle\u017eitosti se neust\u00e1le rozr\u016fstaj\u00ed. \u00a0 V\u00edce o novink\u00e1ch \u00a0 Inzerenti budou muset splnit minim\u00e1ln\u00ed kreativn\u00ed po\u017eadavky a mus\u00ed b\u00fdt dr\u017eiteli st\u00e1tn\u00edch licenc\u00ed, kde je to vy\u017eadov\u00e1no k\u00a0propagaci jejich produkt\u016f v\u00a0c\u00edlen\u00fdch st\u00e1tech. pOkud inzerenti operuj\u00ed ve st\u00e1t\u011b, kde je t\u0159eba licence, mus\u00ed b\u00fdt dr\u017eiteli licence alespo\u0148 v\u00a0jednom z\u00a0ostatn\u00edch st\u00e1t\u016f. Gembl\u00e9rstv\u00ed se mus\u00ed p\u0159ihl\u00e1sit k\u00a0certifikaci u Google, aby bylo schopno propagovat.","datePublished":"2020-02-12","dateModified":"2020-02-12","author":{"@type":"Person","@id":"https:\/\/www.sonico.cz\/author\/#Person","name":"","url":"https:\/\/www.sonico.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/b70ca3e57a61efa655568ea1bab21ec867ae74beaf8b182b9ca53fe6fcb8cee7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b70ca3e57a61efa655568ea1bab21ec867ae74beaf8b182b9ca53fe6fcb8cee7?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"sonico.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.sonico.cz\/google-se-otevira-pro-reklamy-fantasy-sportu-ve-spojenych-statech\/","wordCount":248,"articleBody":"\u00a0Se zm\u011bnou jeho reklamn\u00edch pravidel Google za\u010d\u00edn\u00e1 akceptovat reklamy od slu\u017eeb zaji\u0161\u0165uj\u00edc\u00ed fantasy sporty v\u00a0ur\u010dit\u00fdch st\u00e1tech Spojen\u00fdch St\u00e1t\u016f Americk\u00fdch a to je\u0161t\u011b tento m\u011bs\u00edc, ozn\u00e1mila spole\u010dnost v\u00a0\u00fater\u00fd.\u00a0\tPro\u010d by n\u00e1s to m\u011blo zaj\u00edmat.\u00a0Spole\u010dnosti Fantasy sport\u016f jako nap\u0159\u00edklad FanDuel, DraftKings a Yahoo Daily Fantasy budou nyn\u00ed schopni kupovat si reklamy nap\u0159\u00ed\u010d v\u0161emi majetky Google, co\u017e zahrnuje tak\u00e9 Google Vyhled\u00e1v\u00e1n\u00ed a Youtube, skrze Google Ads a DV360. GOogle byl t\u00edm nejv\u00fdrazn\u011bj\u0161\u00edm v\u00a0z\u00e1kazech inzerce fantasy sport\u016f,\u00a0 uvedl pro AdWeek Mike Faffensperger, CMO FanDuel.\u00a0Tento divoce utr\u00e1cej\u00edc\u00ed n\u00e1val, ve kter\u00e9m FanDuel a DraftKings utr\u00e1c\u00ed obrovsk\u00e9 pen\u00edze za marketing, aby si z\u00edskali z\u00e1kazn\u00edky, mo\u017en\u00e1 sice obe\u0161el GOogle, av\u0161ak daleko v\u00edce st\u00e1t\u016f povoluje denn\u00ed fantasy sporty a marketingov\u00e9 p\u0159\u00edle\u017eitosti se neust\u00e1le rozr\u016fstaj\u00ed.\u00a0\tV\u00edce o novink\u00e1ch\u00a0\t\tInzerenti budou muset splnit minim\u00e1ln\u00ed kreativn\u00ed po\u017eadavky a mus\u00ed b\u00fdt dr\u017eiteli st\u00e1tn\u00edch licenc\u00ed, kde je to vy\u017eadov\u00e1no k\u00a0propagaci jejich produkt\u016f v\u00a0c\u00edlen\u00fdch st\u00e1tech.\t\tpOkud inzerenti operuj\u00ed ve st\u00e1t\u011b, kde je t\u0159eba licence, mus\u00ed b\u00fdt dr\u017eiteli licence alespo\u0148 v\u00a0jednom z\u00a0ostatn\u00edch st\u00e1t\u016f.\t\tGembl\u00e9rstv\u00ed se mus\u00ed p\u0159ihl\u00e1sit k\u00a0certifikaci u Google, aby bylo schopno propagovat.                                                                                                                                                                                                                                                                                                                                                                                                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